Purplefish
Over 10 years in business, Purplefish has shaped a creative communications agency that puts people first,
working with businesses, brands and organisations they believe in. This is reflected in their clients, their offer and how the company operates.
Clients include St Pauls' Carnival (which has been partnered with Purplefish since 2019) along with electric vehicle car subscription company, Voltric, and Ethical Equity, the investor marketplace promoting greater representation in the investment sector.
The company is committed to delivering purpose within a commercial agency model: A third of clients are BME founders, 5% of time is given to pro bono projects, Purplefish is now a registered BCorp, examining all aspects of operations to achieve a 109.9 score a year ago.
The team of 10 staff are an active part of reviewing BCorp objectives, meeting each month to review progress.
21% of BCorps (and 13% of Purplefish clients) are led by women. To share their journey and encourage more female founders to come forward, MD Joanna launched a campaign that will run through 2023 that was launched with an event in March.
“To improve diversity and create true inclusion as senior leaders and business owners, we all have a responsibility to take action (not just talk about it – that will not change things). We should all be doing something, from mentoring someone, speaking at a school once a year promoting creative sector careers, and actively engaging with organisations and underrepresented groups to create opportunities in our businesses. It would make a massive difference if we all did a little bit.”
What they’ve done
Pro bono partnerships, annual charitable contributions and mentorship
Diversity - actively widened representation within client base
People and operations - registered BCorp with team playing an active role in review
Advocacy - encouraging greater female representation in business and BCorp
Offer - putting employee wellbeing at the centre of a new offer to improve companies performance and brand.
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